Chillwild Spring Kraider-Set Verpackung by Zilian Li - Ambiwishes

Chillwild Spring Kraider-Set Verpackung by Zilian Li - Ambiwishes is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Chillwild Spring Kraider-Set Verpackung

by Zilian Li - Ambiwishes

Client: ChillWild

A' Design Award an Bronze Winner in Verpackung Category

11,731

Verified Award Winner

Verify Award Status for #164763

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chillwild Spring Kraider-Set Verpackung

Chillwild Spring ass eng Kraider-Set Verpackung, déi fir dagtäglech Wellness-Ritualer entworf gouf. D'Këscht enthält 16 eenzel verschweisste Kraidersäckelcher fir eng eenzel Portioun a eng handgemaachte Keramiktass, déi wéi e Bambusknuet geformt ass. Déi minimalistesch Baussekëscht huet e 3D-Folienpräg-Logo mat enger dezenter geprägter Textur, a wiesselnd Liicht- a Schiedmuster erënneren un beweegend Blieder. All Materialien si plastikfräi, dorënner recycelbaart Pabeier a pflanzebaséiert Maiszasenger fir d'Téibeidelcher. Déi degradéiert gréng Glasur vun der Tass suggeréiert wuessende Bambus. D'Design verbënnt traditionell chinesesch Heilprinzipien mat modernem Stadliewen.

The Recognition

About the A' Design Award an Bronze

Chillwild Spring Kraider-Set Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Chillwild Spring Kraider-Set Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Chillwild Spring Kraider-Set Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chillwild reimagines herbal wellness by integrating traditional Chinese medicinal principles with modern lifestyles. Rooted in the philosophy of food as medicine, it offers a convenient yet culturally rich experience. The minimalist packaging features dynamic light and shadow patterns that evoke a sense of nature and calm. All materials are plastic free and FSC certified. A bamboo-joint ceramic cup, symbolizing seasonal renewal, adds a poetic touch to everyday wellness rituals.
Dimensions & Packaging: Outer packaging dimensions: Width 332 mm x Depth 100 mm x Height 80 mm. The box contains 16 individually sealed herbal sachets and one handcrafted ceramic cup. Each sachet is single serve, vacuum sealed, and placed in an inner paper drawer tray for protection and organized presentation. All materials are biodegradable and plastic free.
Tags: Sustainable Packaging, Bamboo Joint Cup, Ceramic Material, Dynamic Light and Shadow, 3D Green Foil Process, Gradient Green Glaze, Herbal Wellness, Spring Awakening, Plastic Free, Eastern Aesthetics
Production Technology: The packaging uses recyclable paper, biodegradable materials, and plant based corn fiber tea bags to ensure a plastic free solution. A 3D foil stamped logo forms a subtle embossed texture that interacts with light. The bamboo joint cup is produced with traditional ceramic methods and modern glaze techniques, using a gradient green glaze that diffuses upward to resemble the natural growth of spring bamboo.
Design Challenge: The challenge was to merge aesthetics with the brand wellness philosophy, making the packaging both visually appealing and meaningful. A minimalist approach integrates natural elements such as tree shadows and bamboo motifs to create an open and balanced feel. A soft color palette and light interactions enhance the design, capturing Eastern aesthetics and the essence of renewal.
Research: The research began with interviews and surveys targeting young urban professionals, revealing common issues such as fatigue, insomnia, and anxiety. These insights informed the formulation of herbal blends using principles from traditional Chinese medicine, guided by the philosophy of food as medicine. The design integrates elements like bamboo, garden shadow play, and seasonal symbolism to reflect cultural roots while addressing modern wellness needs.
Inspiration: Inspired by the renewal of spring, the resilience of bamboo, and the balance found in traditional tea culture, this design translates natural elements into a contemporary visual language. Light and shadow effects mimic the shifting qualities of spring sunlight, while the gradient green glaze reflects the energy of growing bamboo. The minimalist aesthetic and the brand signature greater than symbol express growth, harmony, and mindful living.
Project Duration: Design of the project began in October 2024 and be completed in December 2024.
Operation Flow: The outer box opens like a gift, revealing individually sealed herbal packs arranged in orderly rows, inviting a sense of calm and ritual. As light hits the textured surface, shifting shadows mimic leaves in motion, creating a dynamic visual experience. The greater than symbol on the box guides the eye forward, subtly suggesting progress and wellbeing. Each element encourages users to slow down, reconnect with nature, and embrace wellness with intention.
Patents: Copyright belong to Nichousha Shanghai Health Technology Co., Ltd., ChillWild Lichun Limited Edition, 2024.
Team Members: Branding: Zilian Li
Creative: Yuzhou Wu
Materials: Xiaoyu Lu
Ceramics: Qin Zi
Image Credits: Copyright belong to Ambiwishes Technology