Joy To Go Verpackung by Du Qingyu and Zhang Jun

Joy To Go Verpackung by Du Qingyu and Zhang Jun is a highly esteemed winner of the very prestigious 2025 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2025

Joy To Go Verpackung

by Du Qingyu and Zhang Jun

Client: Joy Studio

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #165104

View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy To Go Verpackung

D'Joy To Go Schnelliewensmëttel-Liwwerverpackung integréiert de léiwe klenge Charakter IP mam Numm Joy mat Iessen, an erschafft en kohärent Design iwwer d'ganz Verpackungssystem. Dës spilleresch Elementer si net nëmmen fir de Spaass entworf, mee deiten och op den Öffnungsmechanismus vun der Verpackung hin. Zum Beispill gëtt e Charakter mat engem Hamburger op sengem Kapp op der Verpackung vum Hamburger gewisen. Méi Hamburger-Zutaten kënnen nëmmen gradweis gesinn ginn, nodeems d'Benotzer de Deckel opmaachen. Zousätzlech kann d'Verpackung rëm benotzt ginn, well d'Mustere kënnen ofgerappt ginn fir Lieszeechen ze kreéieren, wat hëlleft d'Ëmweltbewosstsinn ze förderen.

The Recognition

About the A' Design Award an Eisen

Joy To Go Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Joy To Go Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Joy To Go Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Dimensions & Packaging: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Tags: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Production Technology: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Design Challenge: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Research: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Inspiration: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Project Duration: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Operation Flow: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Team Members: Du Qingyu
Zhang Jun
Image Credits: Du Qingyu