D'Wierk Utsuroi Sake-Verpackung vum Designer Maho Sekizuka ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.
SëlwerVerpackung· 2025
Utsuroi Sake-Verpackung
vum Maho Sekizuka
Client: Takeda Shuzo Co., Ltd.
A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung
Verifizéierte Präisgewënner
Präisstatus fir #165941 verifizéierenDen Design
Iwwer Utsuroi Sake-Verpackung
Dëse Set vun dräi gereiften Daiginjo-Sake-Fläschen weist eng Slit-Animatiounsverpackung kombinéiert mat traditioneller japanesche Handwierk. Dat verschéiwend Etikett enthillt d'Braujoeren—2004, 2012, an 2019—während d'Opmaache vun der Këscht de Reifungsprozess vum Sake symboliséiert. Kloer Lackéierung a Sëlwer-Foliesiegelen accentuéieren d'Bernsteentéin vun all Joergank. Mat enger Balance tëschent Minimalismus a Käschteneffizienz, beliicht d'Design déi natierlech Schéinheet vum Sake a hannerléisst en dauerhaften Androck.
D'Unerkennung
Iwwer den A' Design Award an Sëlwer
Utsuroi Sake-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Utsuroi Sake-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Utsuroi Sake-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- This set of three Daiginjo aged sake bottles features innovative slit animated packaging with changing logos to indicate the brewing years 2004, 2012, and 2019. Opening the box reflects the flow of time. The bottle seal highlights the progression of years using varnish and silver foil. The design emphasizes the amber color of sake, deepening with each vintage, adding a new layer of enjoyment to the sake experience.
- Dimensiounen & Verpackung
- Width 300 mm x Depth 232 mm x Height 64 mm
- Tags
- GraphicDesign, Utsuroi, PackageDesign, Branding, Sake, VintageSake, Katafune, Joetsu, Niigata, Japan
- Produktiounstechnologie
- Specifications: Double printed with black ink + OP varnish. Gift box: Double printed with black ink + OP varnish. Material: PP transparent 0.25. Gift box: CB 270g/EF (single-sided white, C5).
- Design Erausfuerderung
- Achieving new concepts involved trial and error, applying slit animation to evoke the passage of time. Cost management balanced high-end design and budget limitations through careful material selection. The box design ensures ample white space and durability. Offset printing with double sumi ink achieved deep black sleeve animation. Bottle seal varnish highlights the vintage's amber beauty, fine-tuned for gloss. Packaging focuses on enriching the user’s luxurious sake experience.
- Fuerschung
- This research explores innovative packaging that transcends traditional boundaries, enriching the sake experience. Slit animation symbolizes time's passage upon opening, with varnish and silver foil on bottle seals highlighting the amber beauty of vintages. Stripping away decorations, the design emphasizes sake’s intrinsic charm. By balancing costs with luxury, it delivers exclusivity, ideal for gifting and creating memorable moments.
- Inspiratioun
- This product, limited to just 100 sets, aims to create a striking package that avoids classical styles and remains free from conventional constraints. It is designed to allow sake enthusiasts to focus on the tasting experience and fully enjoy a luxurious time for themselves. The package subtly communicates that it contains a set of sake from three different vintages. Despite keeping printing and processing costs low, the package maintains a significant presence suitable for gifting. These conditions, including the naming, were all carefully considered in the design.
- Projetdauer
- This product was released on Friday, November 19, 2021, in a limited edition of 100 sets by Takeda Shuzo in Ogata, Joetsu City, Niigata Prefecture.
- Operatiounsablaf
- Using the principle of slit animation, opening the sleeve showcases the brewing years shifting from 2004 to 2012 and then to 2019. This conveys the concept of the passage of time from the moment the box is opened. The seals on the bottles represent the flow of time through the use of varnish and silver foil. The design eliminates decorations to emphasize the amber color of the sake, which becomes richer with each vintage.
- Bildnoweis
- Image #1: Maho Sekizuka, 2021.
Image #2: Maho Sekizuka, 2021.
Image #3: Maho Sekizuka, 2021.
Image #4: Maho Sekizuka, 2021.
Image #5: Maho Sekizuka, 2021.
Video Credits: Maho Sekizuka, 2021.
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