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Funny Eye Macau Sparkling Gedrénkverpackung by Chunyang Wang

Funny Eye Macau Sparkling Gedrénkverpackung by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Verpackungsdesign Competition Category.


BronzeVerpackung· 2025

Funny Eye Macau Sparkling Gedrénkverpackung

by Chunyang Wang

Client: Funny Eye Brewery

A' Design Award an Bronze Winner in Verpackung Category

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The Design

About Funny Eye Macau Sparkling Gedrénkverpackung

Funny Eye Macau Sparkling ass eng Gedrénkverpackungsdesign fir eng Gedrénkmark aus Macau. D'Verpackung ëmfaasst eng Serie vun dräi Geschmaacksrichtungen, an all Geschmaach huet seng eege Faarfpalette. D'Grafike sinn vun de Ruinen vu St. Paul's zu Macau inspréiert. Gewëllt, kreesfërmeg a rechteckeg Forme vun de Kolonnen a Fënsteren vum Monument gi vereinfacht a nei zesummegesat. E verspilte Bléck-Motiv, ugeleent un d'Wierk vum italienesche Kënschtler Tullio Garbari, gëtt derbäigesat. D'Produktnimm benotzen eng speziell entworf fett Schrëftaart mat groussen Buschtawen a breeder Ofstänn. All Dous mësst 65 mm am Duerchmiesser a 120 mm an der Héicht.

The Recognition

About the A' Design Award an Bronze

Funny Eye Macau Sparkling Gedrénkverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Funny Eye Macau Sparkling Gedrénkverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Funny Eye Macau Sparkling Gedrénkverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging
Diameter 65mm, height 120mm
Tags
Graphic,Macau,Cans,
Design Challenge
By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration
This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration
Designed in Hangzhou in May 2024.
Patents
Funny Eye
Team Members
Chunyang Wang

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