Kanade Japanese Primärfunktioun: Verpackung by Yuko Takagi

Kanade Japanese Primärfunktioun: Verpackung by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2025

Kanade Japanese Primärfunktioun: Verpackung

by Yuko Takagi

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #167834

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanade Japanese Primärfunktioun: Verpackung

Bichtext: D'Verpackungsdesign fir Kanade, e Premium japanesche Craft-Likör, baséiert op traditionellen Ästhetiken fir de raffinéierten, natierleche Goût vum Produit ze reflektéieren. Inspiréiert vum Konzept vun der Harmonie, benotzt d'Design personaliséiert Washi-Pabeier mat glänzende Faseren, wat e Kontrast tëscht matt an engem dezente Glanz erstellt fir e taktilen, handwierklechen Effekt. Waasserfaarwenillustratiounen an handgeschriwwe Kalligraphie verstäerken den handgemaachten Androck, während eng personaliséiert Schrëftart eng modern awer kulturell verwuerzelt Identitéit bäifüügt. D'Resultat ass eng Verpackung, déi Traditioun a modern Empfindsamkeeten iwwerbréckt fir globalen Appel.

The Recognition

About the A' Design Award an Sëlwer

Kanade Japanese Primärfunktioun: Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Kanade Japanese Primärfunktioun: Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Kanade Japanese Primärfunktioun: Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging: 700ml
Tags: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration: 1 year, Tokyo
Operation Flow: Consumed neat, on the rocks, or in cocktails.
Patents: Yuko Takagi
Image Credits: Yuko Takagi