Chinese Zodiac Gift Box Kaddo-Box by Tao Ran

Chinese Zodiac Gift Box Kaddo-Box by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Chinese Zodiac Gift Box Kaddo-Box

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award an Bronze Winner in Verpackung Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Kaddo-Box

Chinesesch Tierkrees Kaddo-Box ass eng Verpackungsschaachtel, déi fir chinesesch Tierkrees-Poupelcher entworf gouf. D'Tierkrees-Déieren sinn mat einfachen Linnen gezeechent, anstatt traditionell Illustratiounsmethoden ze benotzen. All Muster bleift kloer a liicht erkennbar, wat antik Themen mat engem modernen visuellen Sprooch verbënnt. D'Aussenschaachtel ass aus 1000g gro Kartong an 128g äisweisse Pabeier mat Heeschprägung hiergestallt. D'Inneschaachtel ass aus 500g gro Kartong an 128g äisweisse Pabeier mat Heeschprägung an engem geschnëtzte EVA-Plateau gemaach. D'Schaachtel ass als Kaddo fir Frënn gedaach.

The Recognition

About the A' Design Award an Bronze

Chinese Zodiac Gift Box Kaddo-Box ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Chinese Zodiac Gift Box Kaddo-Box e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Chinese Zodiac Gift Box Kaddo-Box erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.