Moutai Prince Verpackung fir Schnapsfläschen vum Chengdu Wanjiazu Technology Co., Ltd

D'Wierk Moutai Prince Verpackung fir Schnapsfläschen vum Designer Chengdu Wanjiazu Technology Co., Ltd ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2025

Moutai Prince Verpackung fir Schnapsfläschen

vum Chengdu Wanjiazu Technology Co., Ltd

Client: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

A' Design Award an Gold Gewënner an der Kategorie Verpackung

192,019

Verifizéierte Präisgewënner

Präisstatus fir #169050 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Moutai Prince Verpackung fir Schnapsfläschen

Moutai Prince ass en Verpackungsdesign fir eng 500 ml Fläsch chinesesch Spirituosen. D'Basis vun der Fläsch hëlt hir geschwongen Form vun enger Sesamkapsel, an den ieweschten Deel imitéiert eng bléiend Sesamblumm. Den T-fërmege Verschloss kombinéiert Sesambléieblieder-Motiver mat enger Illustratioun vu fënnef Kranicher. De Verschloss gëtt mat Metallprägung hiergestallt, wat eng detailléiert dräidimensional Textur schaaft. D'Basis ass mat enger Samttextur ofgeschloss, déi agreabel an der Hand läit. D'Faarfschema benotzt en eleganten Zoossentoun mat Bronze- a vergëllte Goldnuancen. En diagonaalt Etikett op engem Glyzinien-violette Hannergrond gëtt vu gëllene Weizenähremuster agerummt.

D'Unerkennung

Iwwer den A' Design Award an Gold

Moutai Prince Verpackung fir Schnapsfläschen ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Moutai Prince Verpackung fir Schnapsfläschen eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Moutai Prince Verpackung fir Schnapsfläschen erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimensiounen & Verpackung: A bottle contains 500ml
Tags: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Produktiounstechnologie: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Design Erausfuerderung: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Fuerschung: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspiratioun: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Projetdauer: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Operatiounsablaf: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Teammemberen: General Manager and Design Director: Jingan Jia