Gold Verpackung · 2025
Moutai Shengyue Flying Fairy Likör-Verpackung
by Ying Song Brand Design Shenzhen Co, Ltd
- A' Design Award an Gold 2025 in Verpackung
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 132,493
- Verification code 072D10D499 · Verify this award
Colors
About Moutai Shengyue Flying Fairy Likör-Verpackung
Moutai Shengyue Flying Fairy ass en Verpackungsdesign fir e chinesesche Baijiu-Likör. Den Design inspiréiert sech un de Flying-Fairy-Figuren, déi an den Dunhuang-Wandmolereie gemoolt sinn, besonnesch um Musekgott an der Grott 401 vun de Mogao-Grotten, deen mat enger graziéiser Haltung eng Sheng-Instrument an den Hänn hält. D'Haaptfaarf ass Karmesinrout-Garn, eng traditionell chinesesch Faarf, an d'Muster vum metallesche Fläschendeckel gëtt mat enger traditioneller Emailtechnik hiergestallt. D'Këscht mécht sech vun der rietser Säit op an enthält bannendran eng zweeschichteg Struktur mat Wollekemuster. De Set moosst 140 op 105 op 280 Millimeter a besteet aus Pabeier, Keramik a Metall.
About the A' Design Award an Gold
Moutai Shengyue Flying Fairy Likör-Verpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Moutai Shengyue Flying Fairy Likör-Verpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Moutai Shengyue Flying Fairy Likör-Verpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Press Kit
- Unique Properties
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensions & Packaging
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Research
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
