Yanghe Naked Bottle Liquor Baijiu-Fläschverpackung vum Liandong Zhang and Xueqian Zhang

D'Wierk Yanghe Naked Bottle Liquor Baijiu-Fläschverpackung vum Designer Liandong Zhang and Xueqian Zhang ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2025

Yanghe Naked Bottle Liquor Baijiu-Fläschverpackung

vum Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award an Gold Gewënner an der Kategorie Verpackung

143,360

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Präisstatus fir #170767 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Yanghe Naked Bottle Liquor Baijiu-Fläschverpackung

Yanghe Naked Bottle Liquor ass e Verpackungsdesign fir Baijiu, e chineseschen destilléierte Schnaps. D'Kristallglasfläsch verbënnt eng klassesch Plaumefläschform mat einfachen, modernen Linnen. Eng Geessenhorn-Struktur op der Fläsch bezitt sech op dat traditionellt Geessemuster vun der Marque. D'Päiperleksetikett gëtt bäibehalen a verfeinert, mat schlichte Linnen an enger zréckhalender Faarwkombinatioun. De blo-grénge Toun vun der Fläsch fält an de Verkafsregaler op. Den Design zielt drop of, dem einfache Fläscheschnaps en héije wouergeholle Wäert an eng kloer Markenidentitéit ze ginn. D'Fläsch moosst 76 op 76 op 257 Millimeter.

D'Unerkennung

Iwwer den A' Design Award an Gold

Yanghe Naked Bottle Liquor Baijiu-Fläschverpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Yanghe Naked Bottle Liquor Baijiu-Fläschverpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Yanghe Naked Bottle Liquor Baijiu-Fläschverpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensiounen & Verpackung: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Produktiounstechnologie: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Erausfuerderung: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Fuerschung: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiratioun: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Projetdauer: From November 2024 Nanjing, Jiangsu, China
Operatiounsablaf: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Teammemberen: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Bildnoweis: Jiangsu Yanghe Distillery Co., Ltd