Gushu Jinzhu Verpackung fir Dréchen Uebst vum Chushan Design

D'Wierk Gushu Jinzhu Verpackung fir Dréchen Uebst vum Designer Chushan Design ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2025

Gushu Jinzhu Verpackung fir Dréchen Uebst

vum Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award an Gold Gewënner an der Kategorie Verpackung

82,880

Verifizéierte Präisgewënner

Präisstatus fir #170992 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Gushu Jinzhu Verpackung fir Dréchen Uebst

Gushu Jinzhu ass eng Cadeausbox, déi fir gedréchent Longan-Uebst entworf gouf. D'Box benotzt eng Struktur mat Deckel a Buedem a moosst 360 op 240 op 90 Millimeter. D'Baussesäit weist e Joerhonnerte alen Longan-Bam mat vergoldeter Schrëft, gravéierten Texturen an zwee Loong-Figuren, déi mat Longan-Ranke verschlonge sinn. En banneschte Poster beschreift dat traditionellt Dréchnungshandwierk an d'Fiichtegkeetsschutz-Funktioun. D'Box enthält véier Acrylglieser mat botanesche Labelen an eng Seladon-glaséiert Téischossel vun 130 Millimeter, déi als Uebstschossel déngt. Déi orange-rout Faarf markéiert eng festlech Geleeënheet.

D'Unerkennung

Iwwer den A' Design Award an Gold

Gushu Jinzhu Verpackung fir Dréchen Uebst ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Gushu Jinzhu Verpackung fir Dréchen Uebst eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Gushu Jinzhu Verpackung fir Dréchen Uebst erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
Dimensiounen & Verpackung: The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
Tags: Dried Fruit, Loong, Song, Ceramics, food
Produktiounstechnologie: This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
Design Erausfuerderung: How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
Fuerschung: This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
Inspiratioun: Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
Projetdauer: The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
Operatiounsablaf: The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
Teammemberen: Yin peng
Li linlin
Zeng menghao
Bildnoweis: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.