Eternal Moon Mounkuch-Verpackung by Sha Feng and Jiayi Lu

Eternal Moon Mounkuch-Verpackung by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Eternal Moon Mounkuch-Verpackung

by Sha Feng and Jiayi Lu

Client: Eternal Moon

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #171257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Mounkuch-Verpackung

Eternal Moon ass eng Kaddosbox, déi fir Mounkuch entworf gouf. D'Verpackung stellt d'Thema vum Mëtt-Hierschtfest aus enger breeder Perspektiv duer, léisst d'traditionell Legenden bäisäit a konzentréiert sech op d'Éiwegkeet vum Mound an d'gemeinsam Schicksal vun de Mënschen. D'Konschtwierk weist de Mound a aacht verschiddene Sujeten: Feier, Blumen, Steng, Wolleken, d'Mier, de Wand, d'Bierger an de Bësch. Et gouf Direktfarwendrock (Spotcolor-Drock) an Heeschpréieg (Hot Stamping) benotzt. D'Ausseschaachtel mësst 335 op 75 op 195 Millimeter a bergt méi kleng Mounkuch-Schaachtelen vun 70 op 70 op 35 Millimeter.

The Recognition

About the A' Design Award an Bronze

Eternal Moon Mounkuch-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Eternal Moon Mounkuch-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Eternal Moon Mounkuch-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.