Cny Design For The Year Of The Snake Mëllechverpackung vum Mengniu Gaoke Fresh Dairy Products

D'Wierk Cny Design For The Year Of The Snake Mëllechverpackung vum Designer Mengniu Gaoke Fresh Dairy Products ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2025

Cny Design For The Year Of The Snake Mëllechverpackung

vum Mengniu Gaoke Fresh Dairy Products

Client: Mengniu Gaoke Fresh Dairy Products

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

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Den Design

Iwwer Cny Design For The Year Of The Snake Mëllechverpackung

Cny Design For The Year Of The Snake ass eng limitéiert Editioun vun engem Mëllechverpackungsetikett, dat fir dat chinesescht Joer vun der Schlaang entworf gouf. D'Etikett besteet aus duebelschichtegem transparentem BOPP-Material. Déi iewescht Schicht weist e geometrescht Schlaangemuster, dat Gléck symboliséiert. E roude dräieckege Coin mat engem erhuewene Rand erlaabt et, déi iewescht Schicht ofzezéien, fir verstoppte Segenswënsch zu Themen wéi Léift, Räichtum, Karriär an Examen ze entdecken. Den Ofzéie mécht aus dem Drénke vu frëscher Mëllech e klengt Ritual. Lokaliséiert Heesspräegung gëtt dem Design zousätzlech visuell Déift.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Cny Design For The Year Of The Snake Mëllechverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Cny Design For The Year Of The Snake Mëllechverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Cny Design For The Year Of The Snake Mëllechverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Dimensiounen & Verpackung: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Tags: Year of the snake, Zodiac, Milk, Packaging,Good luck
Produktiounstechnologie: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Design Erausfuerderung: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Fuerschung: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspiratioun: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Projetdauer: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Operatiounsablaf: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Teammemberen: Design Director: Li Huang
Designer:Shen Jia Ting
Bildnoweis: Mengniu Gaoke Fresh Dairy Products