Tels Cargo Markenidentitéit by Nargiza Usmanova

Tels Cargo Markenidentitéit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award an Eisen in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

EisenReklamm· 2025

Tels Cargo Markenidentitéit

by Nargiza Usmanova

Client: TELS Cargo

A' Design Award an Eisen Winner in Reklamm Category

51,422

Verified Award Winner

Verify Award Status for #172023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tels Cargo Markenidentitéit

Tels Cargo ass eng Markenidentitéit déi fir eng europäesch Transportfirma entwéckelt gouf, déi sech op Automobil-Frachtguttransport konzentréiert. D'Logo behält déi originell Typografie, Faarfpalette a fënnef-Sträifen-Symbol vun enger Palette, sou datt d'Erkennung erhale bleift. En rondlecht Element representéiert d'Sonn an d'Liicht. D'Buschtawen G an O am Wuert Cargo sinn verbonnen fir Bewegung ze suggeréieren. D'Identitéit gëtt op Camion-Designs, Wandkalenneren, Büromaterial, Gréngkaarten, Waasserflaschen, Táschen, Wandauere, Ausstellungsstänn a Kaddoen applizéiert. Eng gro-orange Palette ënnerstëtzt en modernen a professionellen Erscheinungsbild.

The Recognition

About the A' Design Award an Eisen

Tels Cargo Markenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Tels Cargo Markenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Tels Cargo Markenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk