Planetarium Kultur- a Kreativprodukter vum Alan Guo

D'Wierk Planetarium Kultur- a Kreativprodukter vum Designer Alan Guo ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2025

Planetarium Kultur- a Kreativprodukter

vum Alan Guo

Client: Beijing Planetarium

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Planetarium Kultur- a Kreativprodukter

Dës Thermosfläsch ass Deel vun enger méi breeder Produktserie, déi Bréifmarken, Lieszeechen, Bänner, Tragtaschen an aner Artikele enthält. Inspiréiert vun Astronauten vermëttelen d'Designen e Gefill vu Schwerelosegkeet an ënnersichen d'Relatioun tëscht der Mënschheet an dem Universum. Vun enger schwiewender, weltraum-thematescher Taass bis zu enger Tragtasch mat enger Hand déi d'Liewenslinn vun engem Astronaut hält, verkierpert all Produkt imaginativ Geschichtenerzielung. D'Kollektioun huet als Zil, déi ëffentlech Virwëtz iwwer de Kosmos ze wecken an eng rational an iwwerluecht Perspektiv op d'Plaz vun der Mënschheet dorannan ze fërderen.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Planetarium Kultur- a Kreativprodukter ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Planetarium Kultur- a Kreativprodukter e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Planetarium Kultur- a Kreativprodukter ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensiounen & Verpackung: 25*40cm Inflatable bag, Screen printing
Tags: Planetarium, Cultural and Creative Merchandise, Universe
Produktiounstechnologie: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Design Erausfuerderung: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Fuerschung: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiratioun: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Projetdauer: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Operatiounsablaf: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.