Dream Of The Blue Verpackung fir Schnapsfläschen by Wen Liu

Dream Of The Blue Verpackung fir Schnapsfläschen by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2026

Dream Of The Blue Verpackung fir Schnapsfläschen

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #173073

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dream Of The Blue Verpackung fir Schnapsfläschen

Dream Of The Blue ass eng Fläscheverpackung, déi fir e Premium chinesesche Baijiu entworf gouf. D'Fläsch behält déi klassesch Silhouette vun der Mark bäi an ergänzt e Rüstungsmotiv, dat aus dem Film Investiture of the Gods inspiréiert ass, mat fein geschnëtzten antike Musteren op der ganzer Uewerfläch. Déi ganz Fläsch, inklusiv dem Rüstungsrelief, gëtt duerch en Eestéck-Formprozess als eenzegt Stéck Glas geformt, wat d'Produktiounskäschte niddreg hält. D'Emblème op der Viischt ass aus recycléiertem Aluminium gemaach. D'Verpackung moosst 105 op 105 op 308 Millimeter.

The Recognition

About the A' Design Award an Bronze

Dream Of The Blue Verpackung fir Schnapsfläschen ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Dream Of The Blue Verpackung fir Schnapsfläschen e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Dream Of The Blue Verpackung fir Schnapsfläschen erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Production Technology: The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Design Challenge: The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Research: The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Inspiration: More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Project Duration: Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
Operation Flow: This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Team Members: Creative Direction: Wen Liu
Design Execution: Shaokun Xiao