Chateau Loulan Wäifläschverpackung by Wen Liu

Chateau Loulan Wäifläschverpackung by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2026

Chateau Loulan Wäifläschverpackung

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #173417

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan Wäifläschverpackung

Chateau Loulan ass en Verpackungsdesign fir en hallefséisse wäisse Wäin mat nidderegem Alkoholgehalt, deen a China produzéiert gëtt. D'Etikett ass aus Metall mat deelweiser Faarfgestaltung an enger mattéierter Uewerfläch, a si stellt déi legendär Figur dar, déi als d'Schéinheet vu Loulan bekannt ass. Duerchbrach Aarbecht, inspiréiert vun der Fliegend-Wäiss-Technik vun der chinesescher Kalligraphie, formt eng hallefduerchsiichteg Fënster, déi d'Faarf vum Wäin dobanne weist. Kalligraphesch Sträich um Buedem vun der Fläsch erënneren un d'Wüstelandschaft vum Wäigutt. D'Fläsch moosst 76 op 76 op 300 Millimeter.

The Recognition

About the A' Design Award an Eisen

Chateau Loulan Wäifläschverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Chateau Loulan Wäifläschverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Chateau Loulan Wäifläschverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu