Hellenic Routes Nees benotzbar Wäifläsch by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.
SëlwerVerpackung· 2026
Hellenic Routes Nees benotzbar Wäifläsch
Client: Elgeka
A' Design Award an Sëlwer Winner in Verpackung Category
- 20,647
- Verified Award Winner
- Verify Award Status for #176528
The Design
About Hellenic Routes Nees benotzbar Wäifläsch
Hellenic Routes ass eng nees benotzbar Wäifläsch, déi als kulturellt Andenken entworf gouf. Déi rechteckeg Glasfläsch huet eng flaach, buchähnlech Form, déi d'Handhabung an d'Lagerung erliichtert. D'Etiketten si wéi Bréifmarken gestylt a weise regional Folklore-Kostümer, déi mat de griichesche Wäiregiounen verbonne sinn. Héichwäertegt Pabeier mat texturéierte Finitiounen an detailléiertem Drock ënnersträichen d'Kostüm-Illustratiounen an d'Rummelementer. D'Fläsch moosst 96 mm an der Breet, 42 mm an der Déift an 175 mm an der Héicht. D'Form invitéiert zur Weiderbenotzung als Sammlerstéck oder dekoratiivt Objet.
The Recognition
About the A' Design Award an Sëlwer
Hellenic Routes Nees benotzbar Wäifläsch ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Hellenic Routes Nees benotzbar Wäifläsch e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Hellenic Routes Nees benotzbar Wäifläsch ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Team Members
- Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
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