Dukang Mellow Spirituose-Verpackung by Wei Li

Dukang Mellow Spirituose-Verpackung by Wei Li is a highly esteemed winner of the very prestigious 2026 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2026

Dukang Mellow Spirituose-Verpackung

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award an Bronze Winner in Verpackung Category

7,186

Verified Award Winner

Verify Award Status for #176666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Mellow Spirituose-Verpackung

Dukang Mellow ass e Fläschen- a Verpackungsdesign fir Baijiu, e chineseschen destilléierte Schnaps. Den Design riicht sech u Leit, déi eleng drénken, a probéiert emotional Gebuergenheet an Erfrëschung ze bidden. De Fläschekierper ass schlank a stroumlinnefërmeg an erënnert un d'Bunn vun engem dréiende Planéit. Den ofgeronnten a beschwéierten ëmgedréinte Sockel suergt fir méi Stabilitéit a reduzéiert d'Gefor vum Ëmfalen, an ass mat engem Metallverschloss kombinéiert. D'Fläsch gëtt mat engem héijen Undeel u recycléiertem Glas produzéiert, an d'Glas kann onbegrenzt weider recycléiert ginn. D'Baussenverpackung besteet aus Pabeier mat Bëschzertifizéierung.

The Recognition

About the A' Design Award an Bronze

Dukang Mellow Spirituose-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Dukang Mellow Spirituose-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Dukang Mellow Spirituose-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
Dimensions & Packaging: Width 96mm x Depth 96.17mm x Height 115.95mm
Tags: Self pleasing, Spinning planet, Emotional comfort
Production Technology: Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
Design Challenge: Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
Research: This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
Inspiration: Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
Project Duration: 2025-07-01
Operation Flow: The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
Team Members: Liu Xinhui , Dong Jinghong , Li Wei