Wellkaya Primär Funktioun: Millets Kräuterkichelcher vum Dheeraj Bangur

D'Wierk Wellkaya Primär Funktioun: Millets Kräuterkichelcher vum Designer Dheeraj Bangur ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2026

Wellkaya Primär Funktioun: Millets Kräuterkichelcher

vum Dheeraj Bangur

Client: Brandsthan

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

7,457

Verifizéierte Präisgewënner

Präisstatus fir #178726 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Wellkaya Primär Funktioun: Millets Kräuterkichelcher

Buchtext: De Verpackungssystem vermëttelt funktionell Kräutervirdeeler duerch eng kloer typografesch Hierarchie an eng strukturéiert Informatiounsuploung. Dräi Varianten ginn duerch eng kontrolléiert Faarfkodéierung, eng konsequent Rasterausriichtung an eng präzis Ikonografie fir eng séier Erkennung differenzéiert. Vintage botanesch Gravuren referéieren traditionellt Kräiderwëssen, wärend vereinfacht Kompositioune d'Liesbarkeet an Detailhandelsëmfeld erhalen. Zréckhalend Detailléierung ënnerstëtzt d'Kloerheet an d'Konsequenz. D'Design equilibréiert kulturell Referenzen mat enger zäitgenëssescher Struktur an assuréiert d'Liesbarkeet an d'Differenzéierung.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Wellkaya Primär Funktioun: Millets Kräuterkichelcher ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Wellkaya Primär Funktioun: Millets Kräuterkichelcher e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Wellkaya Primär Funktioun: Millets Kräuterkichelcher erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Dimensiounen & Verpackung: 174 mm x 60 mm x 198 mm
Tags: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Produktiounstechnologie: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Design Erausfuerderung: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Fuerschung: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspiratioun: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Projetdauer: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Operatiounsablaf: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.