Episode Conveni Residentiellt Markesystem vum Yiseo Kwon

D'Wierk Episode Conveni Residentiellt Markesystem vum Designer Yiseo Kwon ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

BronzeReklamm· 2026

Episode Conveni Residentiellt Markesystem

vum Yiseo Kwon

Client: Sk D&d

A' Design Award an Bronze Gewënner an der Kategorie Reklamm

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Episode Conveni Residentiellt Markesystem

Episode Conveni ass e Markesystem, dat fir e residentielle Service entwéckelt gouf, deen op effizient urbaant Liewen ausgeriicht ass. D'Identitéit baséiert op der Metapher vun engem Schalter, sou datt essentiell Servicer ugeschalt an onnéideg Elementer ausgeschalt kënne ginn. De System ëmfaasst eng Logo-Architektur, en typografescht a faarwleche Schema an eng Ikonesprooch fir digital Interfacen. Beschëlderung, digital Inhalter an d'Userkommunikatioun follegen deene selwechte visuelle Reegelen. D'Resultat ass skaléierbar a kann un all Standuert ugepasst ginn, wärend et konsequent bleift.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Episode Conveni Residentiellt Markesystem ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Episode Conveni Residentiellt Markesystem e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Episode Conveni Residentiellt Markesystem erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimensiounen & Verpackung: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Tags: branding, visual identity, logo system, design system, user experience
Produktiounstechnologie: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Design Erausfuerderung: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Fuerschung: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspiratioun: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Projetdauer: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Operatiounsablaf: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patenten: Copyrights belong to SK D&D Co., Ltd., 2025.
Teammemberen: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim