D'Wierk The Seven Moons Cadeausboîte-Verpackung vum Designer Hangzhou Furrytail Technology Co., Ltd ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.
BronzeVerpackung· 2026
The Seven Moons Cadeausboîte-Verpackung
vum Hangzhou Furrytail Technology Co., Ltd
Client: Hangzhou Furrytail Technology Co., Ltd
A' Design Award an Bronze Gewënner an der Kategorie Verpackung
Verifizéierte Präisgewënner
Präisstatus fir #180234 verifizéierenDen Design
Iwwer The Seven Moons Cadeausboîte-Verpackung
The Seven Moons ass eng Cadeausboîte-Verpackung fir e Variéitéitspak mat siwe Goûte vu Fudder fir Hausdéieren. De Krees ass dat zentraalt visuellt Element, ze gesinn an de ronne Béchsen, an der Illustratioun vum schmëlzende Mound an an der Faarfpalett vun enger Moundnuecht. Déi baussenzeg Këscht an d'Bauchband si aus recycléierbarem Pabeier mat engem Matt-Film-Finish gemaach, deen d'Reflexioune mëllt. Am Inneren si siwe liewensmëttelecht Aluminiumsbéchse gehalen, jiddereng mat enger realistescher Goût-Illustratioun am Véierfaarwen-Offsetdrock bedréckt. Dat ofhuelbaart Bauchband hält eng Kaart a Form vum Mound, déi als festlecht Andenken opbewaart ka ginn.
D'Unerkennung
Iwwer den A' Design Award an Bronze
The Seven Moons Cadeausboîte-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt The Seven Moons Cadeausboîte-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. The Seven Moons Cadeausboîte-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
- Tags
- Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
- Produktiounstechnologie
- The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
- Design Erausfuerderung
- The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
- Fuerschung
- In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
- Inspiratioun
- Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
- Projetdauer
- The project started in April 2025. The product was launched in September 2025.
- Operatiounsablaf
- The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
- Teammemberen
- Shuning Lian
Shengdian Zhou
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