Global Keepsake Produktverpackung by Wei Bai, Xianjun Chen and Rubo Chen

Global Keepsake Produktverpackung by Wei Bai, Xianjun Chen and Rubo Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2026

Global Keepsake Produktverpackung

by Wei Bai, Xianjun Chen and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #180524

View at A' Design Award Press Release Award Badge

Colors

The Design

About Global Keepsake Produktverpackung

Global Keepsake ass en Verpackungsdesign, dat fir solarbedriwwe portabel Stroumstatiounen entwéckelt gouf. D'Struktur, d'Materialien an d'Käschte vun der ursprénglecher Verpackung bleiwen onverännert. Original Illustratioune vu weltbekannte Wahrzeeche gi der Verpackung eng kulturell Narrativ an e Sammlerwäert. Den Dréideckel kann ofgerappt an als Lieszeechen oder als Do-it-yourself-Album weiderbenotzt ginn, sou datt d'Verpackung nom Auspaken opbewaart ka ginn. De Drock gëtt mat Tënt op Soja-Basis a mat Standard-Offsetverfahre gemaach. Dat modulaart Illustratiounssystem kann op eng ganz Produktserie ausgeweit ginn an esou d'Liewensdauer vun enger Verpackung verlängeren, déi normalerweis ewechgehäit gëtt.

The Recognition

About the A' Design Award an Bronze

Global Keepsake Produktverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Global Keepsake Produktverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Global Keepsake Produktverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Dimensions & Packaging: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tags: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Production Technology: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Design Challenge: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Research: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspiration: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Project Duration: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Operation Flow: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Team Members: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen