Mobility Future Within Reach Markekommunikatioun by Hayato Itakura

Mobility Future Within Reach Markekommunikatioun by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award an Sëlwer in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

SëlwerReklamm· 2026

Mobility Future Within Reach Markekommunikatioun

by Hayato Itakura

Client: tacto Inc.

A' Design Award an Sëlwer Winner in Reklamm Category

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Verified Award Winner

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Colors

The Design

About Mobility Future Within Reach Markekommunikatioun

Mobility Future Within Reach ass e Markekommunikatiounsprogramm, deen fir en edukativen Tour-Event iwwer d'Mobilitéit vun der Zukunft entwéckelt gouf. D'Häerzstéck ass e groussen Diorama aus Fine-Flute-Karton, mat enger Héicht vun 1030 mm, enger Breet vun 1456 mm an enger Déift vun 500 mm. All Deel gouf mam Laser geschnidden an duerno mat der Hand zesummegesat. Interaktiv Mechanismen loossen d'Gefierer sech bewegen, d'Gebaier opliichten an d'Stad duerch Liicht, Toun a Beweegung reagéieren. Dat recycléierbart Material ënnerstëtzt den Nohaltegkeetsthema an hëlleft de Kanner, sech d'Mobilitéit vun der Zukunft duerch Spill virzestellen.

The Recognition

About the A' Design Award an Sëlwer

Mobility Future Within Reach Markekommunikatioun ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Mobility Future Within Reach Markekommunikatioun e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Mobility Future Within Reach Markekommunikatioun ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration