Zona Primary Function: Branding a Verpackung by Cansu Dagbagli Ferreira

Zona Primary Function: Branding a Verpackung by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award an Sëlwer in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

SëlwerReklamm· 2026

Zona Primary Function: Branding a Verpackung

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award an Sëlwer Winner in Reklamm Category

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Verified Award Winner

Verify Award Status for #181114

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Colors

The Design

About Zona Primary Function: Branding a Verpackung

Book Text: Zona ass déi éischt Hard Seltzer vun Angola, déi d'lokaalt Patrimoine mat enger zäitgenëssescher Ästhetik verbënnt, mat enger Markenidentitéit, déi vun de Quelle vum Huambo an dem Okavango-Floss inspiréiert ass. D'Design konzentréiert sech op eng zäitgenëssesch, fett Ästhetik, déi monochrom, fruchtbaséiert Faarfpaletten a geometresch Ikonen benotzt, fir d'Opmierksamkeet ze zéien. En personaliséierten Logotype integréiert e verstoppte Waasserspritz, dee d'Essenz vum Liewen an de Floss vun de Flëss symboliséiert. Andeems se lieweg Faarwen mat engem propperen, wäissbaséierte Layout kombinéiert, bitt Zona eng frësch, opbauend visuell Erfahrung, déi seng Hierkonft duerch eng jonk, designorientéiert Linn feiert.

The Recognition

About the A' Design Award an Sëlwer

Zona Primary Function: Branding a Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Zona Primary Function: Branding a Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Zona Primary Function: Branding a Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.