Sunday Park Primary Function: Markenidentitéit by Yian Xiang

Sunday Park Primary Function: Markenidentitéit by Yian Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award an Eisen in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

EisenReklamm· 2026

Sunday Park Primary Function: Markenidentitéit

by Yian Xiang

Client: Xiang Yian

A' Design Award an Eisen Winner in Reklamm Category

4,330

Verified Award Winner

Verify Award Status for #181394

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunday Park Primary Function: Markenidentitéit

Book Text: Sunday Park Brand Identity ass e strukturéiert visuellt System, dat fir den zäitgenëssesche Beräich vum Hausdéieren-Lifestyle entwéckelt gouf. Den Design baut e flexibele Kader op duerch diszipléiert Typografie, ausgeglachene Faarfverhältnisser an eng skaléierbar Grid-Logik. Andeems et visuell Wäermt mat formeller Zréckhaltung kombinéiert, vermäit d'System dekorativen Iwwerschoss, bleift awer zougänglech an uspriechend. Seng upassbar Struktur ënnerstëtzt eng konsequent Notzung iwwer Verpackung, Drock an digital Plattformen, an hëlleft der Mark Kloerheet a laangfristeg visuell Kohärenz ze halen.

The Recognition

About the A' Design Award an Eisen

Sunday Park Primary Function: Markenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Sunday Park Primary Function: Markenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Sunday Park Primary Function: Markenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimensions & Packaging: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Tags: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Production Technology: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Design Challenge: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Research: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiration: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Project Duration: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Operation Flow: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patents: Copyrights belong to Xiang Yian, 2026.
Team Members: Xiang Yian
Image Credits: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026