Tao Hua Ji Cadeausbox-Verpackung vum Zhou Jingkuan

D'Wierk Tao Hua Ji Cadeausbox-Verpackung vum Designer Zhou Jingkuan ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2026

Tao Hua Ji Cadeausbox-Verpackung

vum Zhou Jingkuan

Client: Dong'e E Jiao

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

17,093

Verifizéierte Präisgewënner

Präisstatus fir #181701 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Tao Hua Ji Cadeausbox-Verpackung

Tao Hua Ji ass en Design fir eng Cadeausbox-Verpackung fir e Snack, deen hëlleft d'Haut ze nieren an dee sech u Fraen riicht. Eng dreidimensional bléiend rosa Piischtebléi déngt als Haaptvisuellt Element a spigelt de Markennumm an déi visuell Identitéit vun der Mark erëm. Vergëllung a Reliefdrock ginn de Bléieblieder eng Textur mat Schichten, déi och vu wäitem op vollgestoppte Butteksregaler siichtbar bleift. Eng Grëff erlaabt en einfachen Transport, sou datt sech d'Box gutt als Cadeau eegent. Bannendran ass eng transparent PET-Schicht mat Musteren an de wichtegste Produkteegenschafte bedréckt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Tao Hua Ji Cadeausbox-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Tao Hua Ji Cadeausbox-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Tao Hua Ji Cadeausbox-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Dimensiounen & Verpackung: 430*100*255mm
Tags: TAO HUA JI
Produktiounstechnologie: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Design Erausfuerderung: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Fuerschung: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspiratioun: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Projetdauer: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Operatiounsablaf: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patenten: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Teammemberen: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Bildnoweis: Zhou Jingkuan（Creator）