Songfengruo Ancient Tree Verpackung fir Schwaarzen Téi by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Verpackung fir Schwaarzen Téi by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2026

Songfengruo Ancient Tree Verpackung fir Schwaarzen Téi

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Verpackung fir Schwaarzen Téi

Songfengruo Ancient Tree ass eng Cadeausbox, déi fir Premium-schwaarzen Téi entworf gouf. Déi baussenzeg Box moosst 240 mm op 60 mm op 240 mm an enthält dräi kleng Tirangen, all 65 mm op 40 mm op 150 mm. E Pinnennadel-Symbol gouf fir d'Marque erschaf an als gekachelt Muster op den Tirangen widderholl. Faarflosen Reliefdrock gëtt dem flaache Pabeier Déift. Déi ordentlech arrangéiert Tirangen erënneren un de chinesesche Faltschierm. Donkelbrong Téin a Pabeier mat Téifaser an Textur drécken d'Striewen vun der Marque no Natur, Gesondheet a Qualitéit aus.

The Recognition

About the A' Design Award an Bronze

Songfengruo Ancient Tree Verpackung fir Schwaarzen Téi ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Songfengruo Ancient Tree Verpackung fir Schwaarzen Téi e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Songfengruo Ancient Tree Verpackung fir Schwaarzen Téi erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.