Chic Della Crème-Cadeauverpackung by Jiayi Lu

Chic Della Crème-Cadeauverpackung by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2026

Chic Della Crème-Cadeauverpackung

by Jiayi Lu

Client: Chic Della

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #182118

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chic Della Crème-Cadeauverpackung

Chic Della ass eng Cadeauverpackung fir Gesiichtscrème, déi zesumme mam Suzhou Taohuawu Holzblockdrock entstanen ass. D'Pionéiermotiver vum Holzblockdrock Flowers Bloom in Wealth and Prosperity aus der Ming-Dynastie gi dekonstruéiert an an engem modernen geometresche Stil nei arrangéiert, wärend déi schaarf Linnen an Texture vum urspréngleche Print bäibehale ginn. D'Cadeausbox ass aus Konschtpabeier mat Goldfolieprägung gemaach a moosst 250 op 90 op 250 Millimeter. De Set dréit den Numm The Secret of Flower Beauty a spigelt déi ëstlech Iddi erëm, d'Haut mat Blummen ze nären.

The Recognition

About the A' Design Award an Bronze

Chic Della Crème-Cadeauverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Chic Della Crème-Cadeauverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Chic Della Crème-Cadeauverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Dimensions & Packaging: Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tags: Branding, Packaging, Gift
Production Technology: The gift box is made using art paper and a gold foil stamping process.
Design Challenge: The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Research: Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Inspiration: The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Patents: Copyrights belong to CHIC DELLA, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.