Massaya Wäin-Verpackung by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award an Eisen in Verpackungsdesign Competition Category.
EisenVerpackung· 2014
Massaya Wäin-Verpackung
by BRANDiT.
Client: BRANDiT.
A' Design Award an Eisen Winner in Verpackung Category
- 17,460
- Verified Award Winner
- Verify Award Status for #32564
The Design
About Massaya Wäin-Verpackung
Massaya ass eng dekorativ Verpackung, déi entwéckelt gouf, fir zwou Wäinfläschen ze halen. Déi meescht Wäinverpackungen sinn fir eng vertikal Ausstellung gemaach a ginn ewechgeworf, soubal d'Fläschen erausgeholl sinn. Massaya bitt eng widderverwendbar Alternativ. D'Verpackung ass horizontal, well Wäin an dëser Positioun am beschten opbewahrt gëtt, a si gesäit aus wéi e Vintage-Buch. En innere Stanzschnëtt, deen op déi zwou Fläschen ugepasst ass, hält si sécher un hirem Plaz. D'Schléissystem benotzt zwee Säiteklappen an zwee méi kleng Klappen, sou datt keng Etiketten néideg sinn. D'Këscht kann nei gefëllt oder als dekorativt Objet op engem Rack benotzt ginn.
The Recognition
About the A' Design Award an Eisen
Massaya Wäin-Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Massaya Wäin-Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Massaya Wäin-Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Team Members
- Creative Director Vicken Demirdjian
Designer Andrea Terzian - Image Credits
- Vicken Demirdjian
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