Stumbras Vodka Labels by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2014

Stumbras Vodka Labels

by Studija Creata

Client: Stumbras

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

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Colors

The Design

About Stumbras Vodka Labels

Dës Stumbras 'Klassesch Wodka-Sammlung liewt déi al litauesch Wodka-Traditioun. Design mécht en alen traditionelle Produkt no an relevant fir haut de Verbraucher. Déi gréng Glasfläsch, datéiert wichteg fir de litauesche Wodka Maachen, Legenden op der Basis vu richtege Fakten, an agreabel, opfälleg Detailer - déi gekrauselt Ausschnëtterform, déi un al Fotoe erënnert, déi schrägbar Bar um Buedem, deen déi klassesch symmetresch Kompositioun ergänzt, an d'Fonte an d'Faarwen déi d'Identitéit vun all Ënnermark vermëttelen - all déi traditionell Wodka-Kollektioun ontraditionell an interessant maachen.

The Recognition

About the A' Design Award an Sëlwer

Stumbras Vodka Labels ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Stumbras Vodka Labels e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Stumbras Vodka Labels ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas