Stumbro Starka Fläschdesign an Etiketten by Studija Creata

Stumbro Starka Fläschdesign an Etiketten by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2016

Stumbro Starka Fläschdesign an Etiketten

by Studija Creata

Client: Stumbras

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #41867

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Colors

The Design

About Stumbro Starka Fläschdesign an Etiketten

D'Bild vum Stumbro Starka gouf am Wesen verännert andeems e Ganzt aus senge Deeler geschaf gouf: vun der neier, eenzegaarteg geformter, donkelglieser Fläsch déi mat erhawenem Kalligraphie geschméckt ass an dem räiche Etikett dat d'Legend vum Gedrénks verzielt, bis zum Fläschverschloss deen mat engem Eechembliederkranz dekoréiert ass. De Stuerche-Charakter ass als Symbol vun der Erkennung opgetaucht. Am onerwaarte Roll vun engem gaschtfrëndleche Gaaschtgeber gefaangen, gouf de Stuerch en intriguéierenden an uziende Erzielder fir d'Geschicht.

The Recognition

About the A' Design Award an Sëlwer

Stumbro Starka Fläschdesign an Etiketten ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Stumbro Starka Fläschdesign an Etiketten e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Stumbro Starka Fläschdesign an Etiketten ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research: As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration: They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration: Stumbro Starka was updated in 2015.
Operation Flow: For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas