SugarLady Ladies Brand Pop-up Store Interiordesign fir een Popup-Store by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award an Sëlwer in Inneraum an Ausstellungsdesign Competition Category.

SëlwerInterieur· 2017

SugarLady Ladies Brand Pop-up Store Interiordesign fir een Popup-Store

by Prism Design

Client: Prism Design

A' Design Award an Sëlwer Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Interiordesign fir een Popup-Store

SugarLady ass en Interieur fir een Popup-Store, dat fir eng Damemoud-Marque zu Shanghai, China, entworf gouf. De Zockerkristall gëtt als Haaptthema benotzt, wat den Interieur mam Numm vun der Marque verbënnt. All Ausstellungszell ass aus engem Stahlgestell gebaut, dat mat enger industrieller Nylonplack iwwerzu ass. LED-Panneelen vu 600 op 600 Millimeter beliichten d'Zellen vu bannen, sou datt all Eenheet suergfälteg liicht. D'Zellen si simpel a liicht, sou datt se an ville verschiddene Arrangementer zesummegesat, beweegt an nei kombinéiert kënne ginn. Déi total Fläch mecht 6 op 10 Meter aus an enthält eng Umkleedkabine.

The Recognition

About the A' Design Award an Sëlwer

SugarLady Ladies Brand Pop-up Store Interiordesign fir een Popup-Store ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt SugarLady Ladies Brand Pop-up Store Interiordesign fir een Popup-Store e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. SugarLady Ladies Brand Pop-up Store Interiordesign fir een Popup-Store ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI