Vinicola Cherchi Wäin Etiketten Design by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Wäin Etiketten Design by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2017

Vinicola Cherchi Wäin Etiketten Design

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #51366

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Colors

The Design

About Vinicola Cherchi Wäin Etiketten Design

Fir eng historesch Kellerei zu Sardinien, zënter 1970, ass et nei gemaach fir nei Etiketten fir d'Classiker Wäiner Linn ze designen. D'Etude vun neie Etiketten wollt de Link mat der Traditioun erhalen, déi d'Firma verfolgt. Anescht wéi fréier Etiketten huet et geschafft en Touch vun Eleganz ze ginn, déi gutt mat der héijer Qualitéit vun de Wäiner geet. Fir d'Etiketten gouf mat der Braille Technik geschafft déi Eleganz a Stil bréngt ouni Gewiicht. De Blummenmuster baséiert op enger grafescher Ausféierung vun engem Muster vun der noer Kierch vu Santa Croce zu Usini, wat och d'Firma Logo ass.

The Recognition

About the A' Design Award an Sëlwer

Vinicola Cherchi Wäin Etiketten Design ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Vinicola Cherchi Wäin Etiketten Design e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Vinicola Cherchi Wäin Etiketten Design ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene