Alita Fläsch Design an Etiketten by Studija Creata

Alita Fläsch Design an Etiketten by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2017

Alita Fläsch Design an Etiketten

by Studija Creata

Client: Mv Group

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #55205

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Colors

The Design

About Alita Fläsch Design an Etiketten

D'Haaptzil vum Redesign ass et, d'allgemeng Markebewosstsäin ze erhéijen an déi charakteristesch Eegeschaften wéi klassesch Produktiounsmethoden, Rohmaterialien a Qualitéit ervirzehiewen. Déi komplett Rebranding vun ALITA enthält eng nei Fläsch, en erneierte Logo, eng Monographie, Kapsel an Etikette Design. D'Produkter hunn elo méi Elementer, déi spezifesch fir d'Kategorie vu Schaumwäin a Champagner sinn, mat enger Aféierung vun engem liichte klassesche Touch an e bësse Soliditéit, awer behalen insgesamt e relativ modernt a liicht Gefill.

The Recognition

About the A' Design Award an Sëlwer

Alita Fläsch Design an Etiketten ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Alita Fläsch Design an Etiketten e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Alita Fläsch Design an Etiketten ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas