All Mies Packaging Armbanduhr-Verpackung by Walmir Luz

All Mies Packaging Armbanduhr-Verpackung by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2019

All Mies Packaging Armbanduhr-Verpackung

by Walmir Luz

Client: All Mies

A' Design Award an Bronze Winner in Verpackung Category

19,975

Verified Award Winner

Verify Award Status for #76499

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About All Mies Packaging Armbanduhr-Verpackung

All Mies ass e Verpackungsdesign fir Armbanduhren. D'Këscht ass aus enger Serie vu Kartongschichten opgebaut, mat engem Ausschnëtt an der Mëtt fir d'Auer, wou dës dra läit. E dënnt Gummiband läit a klenge Kerwen a hält d'Schichten zesummen. En Ausseendeckel ëmschléisst de Kär a gëtt mat der Markenidentitéit graveiert. Den Deckel kann ofgeschowe ginn oder vun engem Zap um Réck opgemaach ginn. Wann d'Gummiband ewechgeholl gëtt, trennen sech d'Schichten a leeën d'Auer bl oo. D'Schichtform ass vun topographesche Modeller aus dem Modellbau inspiréiert.

The Recognition

About the A' Design Award an Bronze

All Mies Packaging Armbanduhr-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt All Mies Packaging Armbanduhr-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. All Mies Packaging Armbanduhr-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC