Huge Love Verpackungsbox by Yufeng Li and Xuan Zhang

Huge Love Verpackungsbox by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2020

Huge Love Verpackungsbox

by Yufeng Li and Xuan Zhang

Client: Huge Love

A' Design Award an Eisen Winner in Verpackung Category

10,430

Verified Award Winner

Verify Award Status for #86630

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huge Love Verpackungsbox

De Verpackungsdesign soll dem ästheteschen Stil vun de jonke Leit entspriechen. Wat këmmeren sech déi Jonk ëm? Si verfollegen e Spaass Liewensstil a gär einfach Ästhetik. Gläichzäiteg Individualitéit verfollegen an getraut ze probéieren nei Saachen ze akzeptéieren. Dofir brécht den Design den originelle Verpackungsstil vun der Hygiène Serviettenindustrie, wat méi präzis an interessant ass.

The Recognition

About the A' Design Award an Eisen

Huge Love Verpackungsbox ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Huge Love Verpackungsbox eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Huge Love Verpackungsbox gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging: Width 75mm x Depth 32mm x Height 80mm
Tags: Love, Packaging, Fashion, Daily use, Life
Production Technology: Requires special printing paper and process support, using the right die.
Design Challenge: A large number of market research and data analysis. Printing technology is combined with production cost control.
Research: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration: The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Team Members: Li Yufeng
Zhang Xuan