Moutai Group's - Taiyuan ZHI Yuanyi Liquorfläsch-Verpackung by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Liquorfläsch-Verpackung by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Liquorfläsch-Verpackung

by Li Zuo

Client: Wendao WD Creativity

A' Design Award an Sëlwer Winner in Verpackung Category

22,467

Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Liquorfläsch-Verpackung

Taiyuan ZHI Yuanyi ass en Design vun enger Liquorfläsch-Verpackung, dee fir d'Moutai Group entwéckelt gouf. Den Design bewegt sech ewech vum etabléierte Moutai-Stil a behält just déi vertraute Fläschform, déi vergréissert an méi héich gemaach gouf. Waasser ass den zentralen Theema, well de Liquor als e Waasser beschriwwe gëtt, dat Emotioun dréit. D'Uewerfläch weist e Musteren aus Mierwaasser a Fielsen, dat aus antike offiziellen Roben geholl gouf, zesumme mat traditionelle glécksbréngende Motiven. Wellen, stoend Steng a Wolleken deiten op Gléck a laangt Liewen hin. D'Dekoratioun gëtt op d'Glasfläsch gebak.

The Recognition

About the A' Design Award an Sëlwer

Moutai Group's - Taiyuan ZHI Yuanyi Liquorfläsch-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Moutai Group's - Taiyuan ZHI Yuanyi Liquorfläsch-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Moutai Group's - Taiyuan ZHI Yuanyi Liquorfläsch-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo