Fanwu Xiangyin Tea Téiverpackung by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea Téiverpackung by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2020

Fanwu Xiangyin Tea Téiverpackung

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award an Gold Winner in Verpackung Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Fanwu Xiangyin Tea Téiverpackung

Fanwu Xiangyin Tea ass e Verpackungsdesign fir Pu'er-Téi aus Xishuangbanna am Yunnan, China. D'Illustratioun huet d'Form vun engem Elefantekapp a kombinéiert Téigäert, Téibeem, Téiplécker an Déieren aus dem Yunnan. Déi baussenzeg Këscht ass aus engem gepresste Holzmaterial gemaach, dat net verschmotzend, biologesch ofbaubar an ëmweltfrëndlech ass. D'Këscht ass liicht an einfach ze droen. Den Téi gëtt an engem Metallgefäss mat engem Grëff opbewahrt, an d'Gefäss kann nom Opbrauch vum Téi weiderbenotzt ginn. Den Design presentéiert déi traditionell Téikultur an enger zäitgenëssescher Form an ënnerstëtzt d'Ëmweltbewosstsinn.

The Recognition

About the A' Design Award an Gold

Fanwu Xiangyin Tea Téiverpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Fanwu Xiangyin Tea Téiverpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Fanwu Xiangyin Tea Téiverpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging: The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags: Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology: The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge: The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research: Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration: The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018