Huanghongying Téiverpackung vum Wei Dai and Kun Luo

D'Wierk Huanghongying Téiverpackung vum Designer Wei Dai and Kun Luo ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2020

Huanghongying Téiverpackung

vum Wei Dai and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

21,716

Verifizéierte Präisgewënner

Präisstatus fir #87649 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Huanghongying Téiverpackung

Huanghongying ass e Verpackungsdesign fir Téi, deen an de Bierger vu Guizhou ugebaut gëtt. Déi äusser Këscht ass aus liichtem Kartong hiergestallt, wat einfach ze droen, ze transportéieren an ze recycléieren ass. Den Téi ass a klenge separaten Téitchen opgedeelt, sou datt all Portioun geholl ka ginn, ouni de Rescht ze beaflossen. Handgezeechent Illustratiounen decken d'Uewerfläch vun der Këscht of a weisen d'Klima vum Téiberg, déi lokal natierlech Ökologie an d'Uebaumethoden, déi am Téigaart benotzt ginn. Nëtzlech Donnéeën sinn nieft den Illustratiounen opgelëscht. Den Design erlaabt de Konsumenten, den Urspronk an d'Qualitéit vum Téi ze gesinn.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Huanghongying Téiverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Huanghongying Téiverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Huanghongying Téiverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensiounen & Verpackung: Width345mm x Depth 165mm x Height 85mm
Tags: tea ,packaging, beverage, illustration, Graphics, Environmental
Produktiounstechnologie: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Design Erausfuerderung: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Fuerschung: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiratioun: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Projetdauer: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Operatiounsablaf: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Teammemberen: Designer:Wei Dai
Creative Director:Kun Luo
Bildnoweis: Designer Wei DAI,Huanghongying,2017