Yagumitan Hunneg-Verpackung by Jiabo Lu and Kun Luo

Yagumitan Hunneg-Verpackung by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Yagumitan Hunneg-Verpackung

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #87663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yagumitan Hunneg-Verpackung

Yagumitan ass en Verpackungsdesign fir héichwäertegen wëlle Hunneg. Den Numm vum Produkt bezitt sech op de Hunneg-Sicher am Dall. D'Glasfläsch ass mat diamantähnleche gesnidde Facetten geformt, déi d'Seelenheet an d'Qualitéit vum Hunneg ausdrécken. Faarwegt Glas gëtt benotzt, fir d'Faarf an d'Textur vum Hunneg dobannen ervirzehiewen. D'Aussekëscht ass als en welleschten Dall geformt, an d'Lück tëscht den Dallen huet d'Form vun engem Kompass, fir d'Sichen ze suggeréieren. Kontourlinnen an Biergschnëtter representéieren d'Klippen, wou de wëlle Hunneg gesammelt gëtt.

The Recognition

About the A' Design Award an Sëlwer

Yagumitan Hunneg-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Yagumitan Hunneg-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Yagumitan Hunneg-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
Dimensions & Packaging: Width 360mm x Depth 140mm x Height 80mm
Tags: honey, package, food, beverage, Graphics, illustration
Production Technology: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
Design Challenge: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
Research: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
Inspiration: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
Project Duration: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
Team Members: Designer：Jiabo Lu
Creative Director：Kun Luo
Image Credits: Designer Jiabo Lu, Yagumitan, 2017