Cong Tai Baijiu Getrénksverpackung by Wen Liu and Junyi Xiao

Cong Tai Baijiu Getrénksverpackung by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Cong Tai Baijiu Getrénksverpackung

by Wen Liu and Junyi Xiao

Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd

A' Design Award an Sëlwer Winner in Verpackung Category

29,976

Verified Award Winner

Verify Award Status for #88605

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cong Tai Baijiu Getrénksverpackung

Cong Tai Baijiu ass en Erënnerungsverpackungsdesign fir eng chinesesch Spirituose, déi fir d'Joer vun der Rat erausbruecht gouf. D'Haaptmotiv ass vun der Diergrëff vun der traditioneller chinesescher Architektur inspiréiert, wat op d'Rat als éischt Déier vum Déierekrees hiweist, dat d'Joer opmécht. D'inneschtEtikett kombinéiert d'Formen vun enger Rat an enger Mënz fir Räichtum a Gléck ze suggeréieren, während de baussenzege Rank e stralend Muster fir en liewegen Effekt benotzt. D'Fläsch ass aus Keramik mat enger Marmertextur gemaach a gëtt duerch Waassertransferdrock fäerdeggestallt.

The Recognition

About the A' Design Award an Sëlwer

Cong Tai Baijiu Getrénksverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Cong Tai Baijiu Getrénksverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Cong Tai Baijiu Getrénksverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
Dimensions & Packaging: The packaging box size is 160mm in length, 130mm in width and 320mm in height.
Tags: Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
Production Technology: The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
Design Challenge: The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
Research: In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
Inspiration: The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
Project Duration: The project started in March 2019 and finished in April 2019 in Shenzhen.
Operation Flow: For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
Team Members: Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.