Si Te Baijiu Primärfunktioun: Gedrénksverpackung by Wen Liu and Yong Deng

Si Te Baijiu Primärfunktioun: Gedrénksverpackung by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Si Te Baijiu Primärfunktioun: Gedrénksverpackung

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Te Baijiu Primärfunktioun: Gedrénksverpackung

Si Te Baijiu ass en Verpackungsdesign fir e chinesesche Schnaps. D'Verpackung ass mat der Baoxiang-Blumm dekoréiert, engem alen chinesesche Muster, dat d'Bedeitung vu Schätz a laangem Liewen dréit. D'Muster gëtt mat kräftegen orientalesche Faarwen kombinéiert fir eng zäitgenëssesch chinesesch Ästhetik ze bilden. D'Verpackung ass aus spezielle Pabeier a Seidestoff gemaach, an d'Virsäit gëtt mat engem Weewprozess produzéiert. Den Numm vum Produkt gëtt op enger Metallkaart presentéiert. D'Fläsch ass aus Keramik mat engem gerëschte Blummenzoustand. D'Verpackung ass 165 mm laang, 135 mm breet an 320 mm héich.

The Recognition

About the A' Design Award an Sëlwer

Si Te Baijiu Primärfunktioun: Gedrénksverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Si Te Baijiu Primärfunktioun: Gedrénksverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Si Te Baijiu Primärfunktioun: Gedrénksverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging: The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags: Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology: The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge: The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research: The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration: The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration: The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow: The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members: Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.