Yedao Lugui Baijiu Getränksverpackung by Wen Liu and Xianwen Wu

Yedao Lugui Baijiu Getränksverpackung by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Yedao Lugui Baijiu Getränksverpackung

by Wen Liu and Xianwen Wu

Client: Hainan Yedao Liquor Developemt Co., Ltd

A' Design Award an Sëlwer Winner in Verpackung Category

29,221

Verified Award Winner

Verify Award Status for #88698

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yedao Lugui Baijiu Getränksverpackung

Yedao Lugui Baijiu ass en Verpackungsdesign fir eng Spirituosemark aus der Provënz Hainan am Süde vu China. Aacht bekannten touristesch Attraktiounen vun Hainan gi als Illustratiounen op der Virsäit vun der Glasflasch duergestallt. D'Hals-Etikett gëtt duerch eng aner Faarf ofgesat. D'Ausseschachtel ass aus Acryl a Pabeier gemaach, sou datt d'illustréiert Flasch am Bannenraum kloer ze gesinn ass. Goldpräegung a Sichdrock gi bei der Schachtel benotzt, an d'Flasch gëtt mat engem gebrannte Bléieveraarbechtung fäerdeggestallt. Déi einfach blo Faarfgestaltung reflektéiert déi lokal Kultur an den Tourismus vun Hainan.

The Recognition

About the A' Design Award an Sëlwer

Yedao Lugui Baijiu Getränksverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Yedao Lugui Baijiu Getränksverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Yedao Lugui Baijiu Getränksverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimensions & Packaging: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Tags: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Production Technology: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Design Challenge: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Research: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiration: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Team Members: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.