Mi Sports Bluetooth Headset Mini Kopfhörer-Verpackung by Xiaomi

Mi Sports Bluetooth Headset Mini Kopfhörer-Verpackung by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2020

Mi Sports Bluetooth Headset Mini Kopfhörer-Verpackung

by Xiaomi

Client: Xiaomi

A' Design Award an Eisen Winner in Verpackung Category

14,642

Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini Kopfhörer-Verpackung

D'Mi Sports Bluetooth Headset Mini ass eng Verpackung, déi fir e sportleche Bluetooth-Kopfhörer entworf gouf. D'Virdersäit vun der Verpackung weist nëmmen d'Ouerstécker an de Kontroller, wärend d'Kabel verstoppt bleift. Eng PET-Schuel am Inneren hält de Kopfhörer a Positioun, an eng Pabeier-Ofdeckung bildt d'baussenzeg Schuel. Vu wäitem gesinn, liesen sech déi zwee Ouerstécker wéi Ae a de Kontroller wéi e Mond. Bäigefügt Faarwen an gedréckten Detailer maache jidd Verpackung zu engem Emoji-Gesiicht mat enger anerer Ausdrock. D'Design zilt drop of, jonk Keefer bei nidderege Produktiounskäschte unzezéien.

The Recognition

About the A' Design Award an Eisen

Mi Sports Bluetooth Headset Mini Kopfhörer-Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Mi Sports Bluetooth Headset Mini Kopfhörer-Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Mi Sports Bluetooth Headset Mini Kopfhörer-Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge