Laote Breweries Béierverpackung by Zhangyong Hou

Laote Breweries Béierverpackung by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2020

Laote Breweries Béierverpackung

by Zhangyong Hou

Client: Zhongshihuanmei Design

A' Design Award an Eisen Winner in Verpackung Category

10,903

Verified Award Winner

Verify Award Status for #89522

View at A' Design Award Press Release Award Badge

Colors

The Design

About Laote Breweries Béierverpackung

Laote Breweries ass e Verpackungsdesign fir Craft-Béier, dee a 500 ml Aluminiumsdousen verkaaft gëtt. Am Mëttelpunkt vum Design steet en detailléiert Wappen, dee op d'Geschicht an d'Traditioun vun enger Braufamill referéiert. D'Wappen soll suergfälteg Handaarbecht beim Brauprozess ausdrécken an d'Neisgier op de Goût wecken. Craft-Béier gëtt a klenge Chargen hiergestallt, am Géigesaz zu enger grousser industrieller Produktioun. A China ass industriell hiergestallte Béier wäit verbreet, weshalb Braue vu klenge Mengen als wäertvoll ugesi gëtt. Op den Dousen gëtt Schmuckfaarwendrock benotzt, fir dass d'Wappen kloer a präzis bleift.

The Recognition

About the A' Design Award an Eisen

Laote Breweries Béierverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Laote Breweries Béierverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Laote Breweries Béierverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging: 500 ml capacity can
Tags: zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology: Spot color printing on aluminium cans
Research: With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration: Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration: The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow: With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members: zhangyong,hou