Ningxiahong Reign Title Likörfläsch vum Sunkiss Design Team

D'Wierk Ningxiahong Reign Title Likörfläsch vum Designer Sunkiss Design Team ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2020

Ningxiahong Reign Title Likörfläsch

vum Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

22,445

Verifizéierte Präisgewënner

Präisstatus fir #89801 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Ningxiahong Reign Title Likörfläsch

D'Kombinatioun vun "Produkt + Kalligraphie + Herrschaftstitel" kreéiert eng markant visuell Identitéit. E Herrschaftstitel ass e glécklecht Wuert selwer dat e gudde Wonsch liwwert. Wann et op de Produktpaket a Form vun Kalligraphie applizéiert gëtt, huet de Produit en Ofdrock vun der klassescher chinesescher Kultur an engem soziale Attributer, an de gléckleche Segen vum Produkt fir d'Konsumenten gi geliwwert, sou datt d'Konsumenten méi ze schwätzen hunn wann se drénken An.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Ningxiahong Reign Title Likörfläsch ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Ningxiahong Reign Title Likörfläsch e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Ningxiahong Reign Title Likörfläsch erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensiounen & Verpackung: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Produktiounstechnologie: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Design Erausfuerderung: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Fuerschung: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiratioun: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Projetdauer: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operatiounsablaf: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Teammemberen: Design Leader: Zhou Hong; Design Director: Wu Changzhi