DIY Spice Blends by Chef Heidi Soziale Medien Digital Rezepter by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Soziale Medien Digital Rezepter by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

SëlwerReklamm· 2020

DIY Spice Blends by Chef Heidi Soziale Medien Digital Rezepter

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award an Sëlwer Winner in Reklamm Category

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Verified Award Winner

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Colors

The Design

About DIY Spice Blends by Chef Heidi Soziale Medien Digital Rezepter

Unilever Food Solutions huet Aufgab Awunner Chef Heidi Heckmann (Regional Clientschef, Cape Town) ze kreéieren 11 eenzegaarteg Spice Blends Rezepter mat der Robertsons Spice Range. Am Kader vun "Our Journey, Your Discovery" -Campagne war d'Iddi eenzegaarteg Biller an Designen ze maachen mat dëse Ingredienten fir eng witzeg Facebook Kampagne. All Woch gouf de Chef Heidi seng eenzegaarteg Spice Blends als media-räich Facebook Canvas Posts gepost. Jidd vun dësen Rezepter sinn och fir den iPad eroflueden op der UFS.com Websäit verfügbar.

The Recognition

About the A' Design Award an Sëlwer

DIY Spice Blends by Chef Heidi Soziale Medien Digital Rezepter ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt DIY Spice Blends by Chef Heidi Soziale Medien Digital Rezepter e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. DIY Spice Blends by Chef Heidi Soziale Medien Digital Rezepter ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew