Love&wash Primärfunktioun: Verpackung by Alexander Cherkasov

Love&wash Primärfunktioun: Verpackung by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Love&wash Primärfunktioun: Verpackung

by Alexander Cherkasov

Client: Love&wash

A' Design Award an Sëlwer Winner in Verpackung Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primärfunktioun: Verpackung

Love&wash ass en Verpackungsdesign fir eng Rei vu Wäschprodukter, dorënner Wäschpolver, Wäschgel, Kapselen a Fleckentferner. D'Konzept dréckt Fürsuerg duerch eng einfach Metapher vu Kleeder aus, déi sech géigesäiteg ëmaarmen. Um Etikett vum Polver fir faarweg Stoffer ëmaarme sech en orangen T-Shirt an en Jeanshemd. D'Buschtawen vum Logo si zesummegedréckt fir déiselwecht Iddi ze widderhuelen. Hannergrondfaarwe trennen d'Produkter, wärend eng blo Typografie Frëschheet a Rengheet suggeréiert. D'Verpackung ass aus Kartong a Plastik gemaach, a biologesch ofbaubar Materialien si geplangt.

The Recognition

About the A' Design Award an Sëlwer

Love&wash Primärfunktioun: Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Love&wash Primärfunktioun: Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Love&wash Primärfunktioun: Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin