Nudus Snack Iessen by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2020

Nudus Snack Iessen

by Angela Spindler

Client: Depot Creative

A' Design Award an Gold Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #92526

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Colors

The Design

About Nudus Snack Iessen

D'Verpakung fir Start-up Firma weist dës gesond Uebst a Geméis Chips kaal plakeg Guttheet Philosophie a spilleresch Humor. Hire Punkt vun Ënnerscheed ass, datt se aus Uebst a Geméis Scheiwen gemaach ginn, Loft-gedréchent, mat näischt dobäi iwwerhaapt - domat der & # 039; Bare-Naked & # 039; Konzept. Och wann schwaarz eng fett an onkonventionell Wiel fir de gesonde Snackmaart ass, huet d'Agence dëst gewielt fir d'Vibrance vum Produkt ze weisen an et extra Regal ze ginn. D'Fotografie erfaasst d'Produkt virun an no der Lofttrocknung illustréiert d'Fruucht ass sou gutt wéi d'Natur virgesinn.

The Recognition

About the A' Design Award an Gold

Nudus Snack Iessen ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Nudus Snack Iessen eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Nudus Snack Iessen erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis