Darin Verpackung Fir Koreanesch Gesondheetsiessen by Heesoo Son and Seoyeon Yoon

Darin Verpackung Fir Koreanesch Gesondheetsiessen by Heesoo Son and Seoyeon Yoon is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Darin Verpackung Fir Koreanesch Gesondheetsiessen

by Heesoo Son and Seoyeon Yoon

Client: Darin

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #92688

View at A' Design Award Press Release Award Badge

Colors

The Design

About Darin Verpackung Fir Koreanesch Gesondheetsiessen

Den Darin ass entwéckelt fir modern Leit vu Onzefriddenheet mat Korea traditionelle Gesondheetsmëttelprodukter an der Müdegkeet Gesellschaft ze befreien, mat einfacher, grafescher Kloerheet bei der Liwwerung vu Packagen un d'Sensibilitéite vun de modernen Leit, am Géigesaz zu den onbestëmmten Biller déi vun traditionelle koreanesche Gesondheetsfoodgeschäfter benotzt goufen An. All Designe sinn aus Motiver vun der Blutzirkulatioun gemaach, visualiséieren d'Zil fir Vitalitéit a Gesondheet un déi midd 20s an 30s ze liwweren.

The Recognition

About the A' Design Award an Sëlwer

Darin Verpackung Fir Koreanesch Gesondheetsiessen ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Darin Verpackung Fir Koreanesch Gesondheetsiessen e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Darin Verpackung Fir Koreanesch Gesondheetsiessen ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensions & Packaging: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Tags: package design, korea, graphic design, pattern, healthcare, branding
Production Technology: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Design Challenge: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Research: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiration: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Project Duration: The project started in September 2018 in Korea and finished in November 2018
Operation Flow: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Team Members: Heesoo Son
Seoyeon Yoon
Image Credits: Heesoo Son and Seoyeon Yoon